According to Bloomberg, Google has announced that it will be including a ‘Do Not Track’ button in Chrome.
When activated, the user’s browsing history will not be given away to Google and other web services for tailored ads. This new feature falls in line with previous reports about Microsoft, Google and Apple offering more noticeable privacy disclosures in their apps and services. Amid swirling discussion on how tech companies handle privacy issues, Google on Thursday became the latest Internet giant to support adding a ‘Do Not Track’ button to its Web browser. No time frame was set for changing the Chrome browser to include a ‘Do Not Track’ feature. Companies that have adopted the standard also have agreed not to collect data for use in credit, employment, health care or insurance decisions. Google joins Mozilla, which added a ‘Do Not Track’ button to its Firefox browser last year, and Microsoft, which brought it to Internet Explorer a few months later. The next version of Apple’s operating system, called Mountain Lion, includes a ‘Do Not Track’ feature in the Safari browser released to developers this month. Mountain Lion is scheduled to go on sale this summer.