Sony decided to make the platform used in computerized of Sony SmartWatch , more open, [ad name=”Google Adsense-3 11″] having given to third-party developers opportunity of creation and loading of alternative insertions. For these purposes were published all technical details and instructions. Before for “clever” watches from Sony it was possible to create only third-party applications. Opening of broader access to Sony SmartWatch happened after that there were messages on development of competing products by forces of the Apple and Samsung companies. According to forecasts of analysts of ABI Research, in 2013 the sale of “clever” watches will exceed 1,2 million pieces, which in terms of money will make 370 million dollars. By 2015 the volume of this market will grow by 20 times. Sony SmartWatch possesses the 1,3-inch display with the resolution of 128 x 128 pixels and can be connected to the mobile device with help of wireless connection of Bluetooth. On the screen of watches are displayed text messages, calendar reminders, data of contacts and information from the social networks Facebook and Twitter. Sony presented SmartWatch in 2012. Recently library of the software products intended for this device grew by 200 appendices. At the expense of it the company hopes to increase sales of the smart watches.